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The influence of cinema in our society is something that normally we ignore, probably with a great deal of ingenuity. However, the film has proven to be a powerful tool to move our world, for better or for worse. We encourage you to read our suggested interviews to Benito Zambrano and Alejandro Pardo, who give us their points of view on how cinema influences our lives. Surely, after reading them, your gaze to the cinema will change, and you will recognize many movies as somthing else than an innocent stop leisure, to realize they are one and a half hour of veiled propaganda.

cinema is the most important advertising medium that has ever existed
it is very common, in Europe, that film directors become opinion leaders